If you look at marketing trends, then people will be discussing about inbound vs outbound marketing. Most of the marketers reach their sales target by outbound marketing but most of successful marketers now follow inbound marketing to get the success.
So now comes the question what is inbound vs outbound marketing and the difference between the inbound vs outbound marketing. So lets discuss about the two in details in this article.
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What is Outbound Marketing?
Outbound marketing is the traditional form of marketing which is interruptive and it pushes itself at an audience whether the audience wants it or not. It includes TV and radio ads, Billboards, Banner and display ads, newspaper and magazine ads, etc.
With outbound marketing companies repeatedly imposes their messages on the customers for gaining customers instead of knowing whether they are interested or not. Drawbacks of outbound marketing include the high cost of creating, delivering and broadcasting messages to a wide audience, many of whom will have no interest in its contents.
Since the advent of the ad blocker, it’s only gotten worse. Now a days there are more creative ways to block them, including ad blocker browser extensions, caller ID, email spam filtering, and more.
What is Inbound Marketing?
Inbound marketing is a process which involves attracting your target customers by accompanying them through the entire process from the day they first come in contact with your brand till they become your loyal customer. This is also called as content marketing and involves creating blog posts, social media, email newsletters, etc. Search engine optimization paid discovery, and paid search help people find marketers’ content.
Inbound marketing is so powerful because you give the customers exactly what answers they are looking for at the precise point that they need it. That builds trust and reputation for your brand.
This helps in creating brand awareness and also helps in generating more leads on less investment.
Inbound vs Outbound Marketing
Outbound marketing implies looking for a good fit company and engaging with them directly, while in inbound you have to create an environment and wait for a good-fit prospect to fall into it.
Inbound marketing allows you to engage with the audience there by generating lead but in outbound marketing take lots of time and effort and may yield no leads
Inbound marketing is on the rise, while outbound continues to fall out of favor. Consumers are tired of disruptive advertisements.
Transforming from Inbound to Outbound Marketing
It is better to go for Inbound marketing rather than doing outbound marketing to the masses of people who are trying to block you out. You should help yourself to be visible to those who are interested in your brand.
For this you need to set up website or a blog of yours . This attracts customers naturally through search engines, and social media. Thus you can attract those who are interested in your brand.
You should develop a strong content strategy for every stage in the marketing funnel. Initially for spreading awareness among the customers social media like Instagram, facebook ,etcand ads works great. But in the later stage blogging will position you as trustworthy within your industry and helps your target audience find you. During this stage you should follow a good SEO strategy to ensure that your website is optimized for search. Then when target customers turn into leads, you can nurture them through email marketing, automated workflows, etc.
You’ll quickly find that your marketing efforts are performing better and helping your brand grow.
You can use inbound marketing to capture leads online and once you have those inbound leads, you can use outbound methods to follow up with them , qualify them and close the leads. So its better to use both inbound and outbound marketing for your growth.
Also Read : Search Engine Optimization