What is search engine optimization?
Search engine optimization commonly referred as SEO is a set of practices designed to increase the visibility of your website when people search for product or services related to your business in various search engines. It improves the positioning of your website in organic search results. A good Search engine optimization strategy is essential to increase the traffic to your website.
How does Search Engine Optimization work?
Search engines provides the best service to the user by delivering high quality content and relevant topic which the user is searching for. For this search engines like google and Bing uses crawlers or commonly called as bots to better understand what the site is about.
When a user types or speaks a query into the search box, the search engine uses complex algorithms to pull out what it believes to be the most accurate and useful list of results for that query.
There are three core metrics that search engines evaluate to determine the quality of a site and how it should rank:
1. Links: Links from other website plays a important role in ranking of your website. Sites those acquire link from other website gain authority or page rank in the eye of search engines especially if the sites that are linking to them are themselves authoritative.
2. Page Structure: As webpages are written in HTML, how the pages are structures also affect the Search Engine Optimization of the website. You should include relevant keyword in the title, tag ,URL and headers of the page to increase the search engine optimization of the site.
3. Content : Search engine also check whether the content in the page is relevant to the search query or not. By using the keyword in the content you can increase the search engine optimization of the site.
Benefits of Search Engine Optimization
SEO leads to rank higher organically
SEO pushes your site until it ranks first on the page. The search engines algorithms are solely responsible for organic rankings. Ranking ahead of your competition on organic search pages literally puts you ahead of the game and you could notice a boost in your organic traffic. It increases your visibility in results on search engines so it increases your chances of driving more people to your site.
High quality SEO content encourages more customers to stay
High-quality, SEO-driven content encourages your target audience to stay interested in the page for longer. It also improves the entire website CTR. A single webpage that gives valuable information by directly addressing their query makes the rest of the website more appealing. SEO helps in making the website more engaging by using target keywords that make your content findable for your objective audience.
You can stay ahead in the competition
The website will get more customers that appears on the first page of search engine results. This allows you to know exactly what your customers search for, your competitor’s keyword that they rank for, and the ones you need to target. Ranking higher in the search engine let you get more potential customers.
SEO helps in boosting long term marketing strategy
SEO efforts will build over time. It’s a long term commitment to rank higher and hold your position. You won’t see immediate benefit in ranking rather it adds exponential benefit to your marketing strategy after a while.
It maximizes your ROI and can be one of the few free marketing strategies or will involve only minimal financial input depending on who you want to manage it.
Search engine optimization and link building helps in promoting collaborators
Backlinking to other websites and getting backlinks in theirs is also a benefit of an SEO strategy. Backlinks are hyperlinks that are linked on one webpage but direct you to a different site. A high quality backlink is generated when your website gets a backlink from an authority website with a high SEO trust score.
Back linking thereby helps in promoting collaboration by which you can promote each other.
Helps in creating brand awareness
SEO promotes brand recognition among your most potential customers. SEO will help your website rank and be promoted for any searches. The other side of SEO-driven content is using keywords and link building to bring about more brand awareness. The more content you have relating to your brand, the more your website shows up in organic searches and thereby helps in more bran awareness.
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