Over the past few years, influencer marketing has exploded with the rise in social media. Influencer marketing is a hot topic at the moment, from the centre of marketing strategy.
Influencers are people with personal brand who have trusted and enthusiastic audience. Starting from posts to stories to videos, influencers are always in search of new ways to be sponsored on their favourite platform. Influencer marketing is not just share and likes but here a single customer recommends your product to millions of friends. Thus there is need of a perfect influencer marketing strategy for this.
So lets discuss this in detail.
Table of Contents
What is Influencer Marketing?
What is Influencer Marketing definition? It is a form of social media marketing in which a brand collaborates with an influencer to promote its product and services in social media. We can say it as a brand awareness campaign.
First let us know who is an Influencer?
Influencers are individuals those holds influence on a group of audience. They are expert in a particular niche and have a large social media following. An Influencer can be a marketing executive or a fashion photographer on Instagram. They have developed a reputation in one field.
Influencer marketing works because of the trust of Influencers with their following and their recommendations from them are of great use for spreading your brand awareness.
Why is influencer marketing important?
Here are a few reasons why you should incorporate Influencer marketing as an integral part of your business. So lets discuss them in detail Influencer marketing benefits.
It helps to amplify your brand awareness
Influencers having high reach have the power to reach large number of people through their post thereby increasing the brand exposure. When an influencer recommends your brand, there is high chance that the followers will notice their post and take into consideration your product.
Collaboration with the influencers can help brands attract their followers thereby giving them increased visibility , and thus increasing the brand awareness. According to the previously cited study, 37% of the respondents used influencer marketing to increase brand awareness.
Can reach target audience
Identifying your target audience and reaching them is a vital part of every marketing strategy. Through influencer marketing you can attain these easily as this part of the task has already been done by the influencers. You have to only search the influencers as per your niche. This helps to find out people who are really interested in your brand.
Helps to increase your audience engagement
Increasing likes, shares and comments on social media like Instagram,facebook,etc is really difficult especially when you are new to the market. In that case collaborating with influencer can be of tremendous use. Working with influencer will help you in creating quality content which will reach your target audience.
When an influencer share your content on their posts, this will reach a massive audience and if they like the post they can share it with there friends, thereby increasing your reach.
Improve your search engine ranking
It has the potential to improve your website’s search engine rankings and expand your reach even further. Influencer marketing increases the brand awareness and drives more traffic to your website thereby helps in creating backlinks. When working with influencers, the quality of your content is increased and thus helps you to rank higher in search engines.
Helps in boosting your conversions
Sometimes it can be difficult to persuade consumers to try your product or service and to gain repeat customers who trust and value you, especially when you’re a new brand. In this case influencers help you in gaining customers as they trust them and consumers trust the recommendations made by their favourite influencers. Brands can use this to influence purchase decisions and drive more conversions.
Types of influencers
Brands should first collaborate with the right influencers to get the most benefit out of influencer marketing. For doing this you should know about the various type of influencers.
Mega-Influencers:
They have over one million followers and are highly popular on social media. They generally generate high engagement rate by being highly active on social media. This makes them attractive for brands those who want to promote their products through influencer marketing.
Macro-Influencers:
They have little smaller audience size between 5,00,000 to one million followers. Brands can expect a high price tag from them but less than mega-influencers. Still the brands can get a high reach with this type of influencers.
Micro-Influencers:
They have the followers range from 10K to 50K but brands consider them to be much effective in terms of trust and engagement rate. They are more micro niche focussed and are more intimate with their followers. Most of the percentage of consumers buys a product that is recommended by a micro-influencer.
Nano-Influencers:
They have a smaller follower count but they benefit the brand in higher engagement rate. The reach is much narrower as compared to other type of influencers but the engagement rate is much higher.
They are also much more cost-effective than other influencers. So, brands can collaborate with them those have less resources or is at a start-up level in influencer marketing.
Why influencer marketing will continue to grow?
Influencer marketing is growing now a days and its growing popular day by day. Lets discuss in detail.
As social media platforms continue to grow, there are more opportunities for new people to become influencers. More people are becoming influencers day by day. There will be more people growing audiences in specific niches. Then you can have a better chance of promoting your brand.
Nowadays, video is perhaps the most popular kind of content for influencers to make when it comes to promoting products. Instagram and Facebook Live, IGTV, YouTube have all shown the incredible power of video. Brands can be prepared to take advantage of new, innovative platforms and content by joining these new platforms as they arise.
Also Read : Affiliate marketing on Instagram